Company Update
Another exciting week at Franklin X!
We're keeping the momentum going with a strong focus on product development, user experience, and community engagement.
We are laser-focused on increasing retention, conversion, revenue and website visits.
This weekly update keeps us sharp and healthy in delivery velocity.
- Airdrop Update: We've made significant progress on the $FRNX airdrop to $DTF holders. We discovered a minor error in the initial data list, so we've postponed the airdrop slightly to ensure 100% accuracy. A new list is being generated, and we'll be conducting thorough testing before proceeding. We will proceed with the airdrop ASAP (next days).
- Transparency Commitment: As always, we're committed to full transparency. We'll continue to share our progress, challenges, and key decisions with you.
Product Update
This week, the product team achieved the following:
New design
Our collaboration with Airfoil Studio has been incredibly productive!
We've finalized the design system, including colors and a v1 MVP for how our LP DeFi vaults and "My Account" page will look.
The design emphasizes showcasing the impact and profitability of Franklin X, shifting the focus from the underlying AI technology to the user's potential gains.
Referral Program
We're nearing the finish line with our referral program!
The core functionality is in place, and we're working on the final backend updates to track user swaps and ensure accurate reward distribution.
Expect this to go live soon!
Refactor
We've implemented a major refactoring of our token data handling, resulting in cleaner code, improved type safety, and better reusability.
This includes new custom hooks (
useEscrowData, useTokenOverview) and updated UI components for displaying token and portfolio information.Finally, this allowed us to ship a better design for our upcoming portfolio view:
- Liquidate portfolio
- View staked FRNX
- and more!
Other improvements:
- Updated the AI prompt to generate shorter, more concise responses.
- Removed the "gigabrain" model (Deepseek R1) for improved AI behavior.
- A proactive monitoring system is being developed to alert us of any production server issues.
- LP Optimizer: We'll be adjusting the LP optimizer to better reflect a 1-3 day investment horizon, using a triple barrier stop:
- Take Profit
- Time Out (max 3 days)
- Stop Loss
In the next weeks:
- Finalize and launch the $FRNX airdrop.
- Launch the referral program.
- Continue refining the UI/UX based on the new Airfoil designs.
Marketing Update
- Continued Focus: We're continuing to optimize for website traffic, user retention, and conversion rates.
- Blog Post: We reached out to create a blog post with a valuable backlink.
- Video Stream: MemeIndexer is planning a video stream (details to follow).
- We are pushing live with referral links!
Current Traffic
- Website Visitors: 2100 unique visitors last 30 days (+200)
- Bounce rate: 41% (+2%)
- Visit duration: 8m 54s (-30s)
Weekly active users
- Last week finished at 192 unique chat users
Conversion rate optimization
This is our conversion rate from a person visiting our website to sending a message to Franklin X:
- 1735 unique visitors (in Posthog)
- 1005 visit the /chat page (58%) (same % as last week)
- 672 send a message (66%) (same % as last week)
- Overall conversion rate: 38% (same % as last week)
No changes this week.
User retention
User retention on pageview:
- This shows unique users who visited our site and then came back to visit in the next X days.
- Roughly the same as last week
User retention on chat messages sent:
- This shows unique users who sent a chat and then came back in the next X days to send another chat.
- Numbers this week are roughly the same
Protocol analytics
Follow the analytics here: https://dune.com/franklin_x/franklin-x-ai
- +$8 vs last week
- +4 users vs last week
Roadmap Franklin X
- High Priority (Next 1-2 Weeks):
- Launch $FRNX Airdrop.
- Launch Referral Program.
- Integrate Airfoil Design System (colors, typography).
- Implement "My Account" page based on Airfoil designs.
- Implement LP DeFi Vaults UI (v1 MVP) based on Airfoil designs.
- Finalize and deploy proactive monitoring system.
- Medium Priority (Next 2-4 Weeks):
- Refine LP Optimizer (1-3 day investment horizon, triple barrier stop).
- Continue UI/UX improvements based on user feedback and Airfoil designs.
- Longer Term:
- Copy Trading Portfolios & Token Discovery features.
- Explore additional fee structure adjustments (potentially lowering swap fees).
- Further development based on the LP Pool Backtesting Flow
We know we have a long way to go, but we're more determined than ever to build a truly innovative and user-friendly DeFi platform.
Dear community we can not do this alone, we need your input and help to onboard new users and believers. To all the Franklin X users please join the Franklin X channel on telegram and share your experience and feedback on how to improve our platform.
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